About the Client
St Modwen is a leading UK developer and regeneration specialist. Through its regeneration and development projects, it is changing the norm, improving places and creating better futures. A five-star housebuilder, St Modwen Homes builds design-led, high quality homes and has won multiple awards for its designs, customer care and commitment to helping first time buyers.
To complement its 470 acre Meon Vale residential development it has created a brand new multi-million pound destination dedicated to sports, fitness and wellbeing for all ages and abilities; it’s what Stratford-upon-Avon has been waiting for!!
St Modwen selected Newbody Fitness to design, deliver and maintain its fitness facility to attract new home buyers and service the fitness needs of the local community.
Objectives
St Modwen needed a gym provider that had the expertise to deliver the optimum solution on-time and within budget; Newbody Fitness was briefed to design an innovative club that would attract new home buyers to Meon Vale and enable the leisure club to operate as a successful membership business.
Gym Design & Planning
As well as designing the optimum layout with distinct zones for cardio and free-weight workouts, Newbody Fitness created an inviting workout space that would appeal to the target market; it was also critical to maximize the use of the available space and include a functional fitness zone.
Selection of Fitness Equipment
Newbody Fitness needed to select the right type of equipment for the user target market, as well as the best equipment manufacturer. St Modwen was able to choose from a selection of the best brands available at the right budget cost; the Life Fitness Discover range was chosen, along with Impulse Dual-action machines and Sterling free-weights machines.
